JOLT
MOVE. COMPETE. WIN.
A social fitness app that makes working out addictive. Daily challenges, epic streaks, real squads—fitness that actually hits different.
Role
Lead Product Designer
Brand, UX, Visual Design
Timeline
12 weeks
Impact
+180% User Growth
4.9
App Store Rating
Top 5 Fitness520K
Active Users
+180%72%
Weekly Retention
+38ptsTL;DR
Fitness apps have a 95% abandonment rate within 90 days. Users download, try once, then forget. The challenge: make fitness genuinely addictive without feeling like a chore.
Lead Product Designer — created the brand identity, illustration system, gamification UX, and visual design system across a 12-week engagement.
Weekly retention hit 72%, user base grew +180% to 520K, and the app reached 4.9 stars with Top 5 Fitness ranking.
APP SCREENS
Key Interactions
Onboarding
Bold intro with clear value prop
Daily Drops
New challenges every damn day
Streak System
Don't break the chain
Success
You're officially JOLTED
THE CHALLENGE
Fitness apps fail because they're boring
95% of fitness apps are abandoned within 90 days. The problem isn't motivation—it's that most apps treat fitness like a solo chore. We needed to make it social, competitive, and genuinely fun.
- No social accountability
- Boring, repetitive workouts
- No sense of progress or achievement
- Missing the fun factor
95%
Apps abandoned in 90 days
2min
Avg session before JOLT
12%
Social feature usage
Low
Emotional connection
THE SOLUTION
Social fitness that hits different
We built JOLT around three pillars: daily variety, social accountability, and visible progress. Every feature is designed to make users want to come back tomorrow.
Daily Drops
Fresh workout challenges drop every morning. From 10-min burners to weekend raids—no repeats, no excuses.
Streak System
Build streaks, unlock rewards. Miss a day and your squad will know. Stay consistent, stay legendary.
Squad Challenges
Compete with friends in real-time. Daily challenges, epic streaks, and fitness that actually hits different.
Earn Badges
Collect achievements and show off your progress. Every workout earns you closer to legendary status.
THE RESULTS
From downloads to daily habits
+180%
User Growth
To 520K users
72%
Weekly Retention
Industry avg: 34%
4.9★
App Rating
Top 5 Fitness
8min
Avg Session
Up from 2min
THE PROCESS
12-week transformation
Research
2 weeks
- Competitive analysis
- User interviews (n=28)
- Behavioral research
- Fitness motivation mapping
Design
5 weeks
- Brand identity
- Illustration system
- High-fi prototypes
- Micro-interactions
- Design system
Testing
3 weeks
- Usability testing
- Beta launch (500 users)
- Engagement tracking
- Iteration
Launch
2 weeks
- App Store optimization
- Staged rollout
- Analytics setup
- Community building
NEXT PROJECT
Strandis